Want to create an interactive transcript for this episode?
Podcast: RESTAURANT STRATEGY
Episode: Pillar Five: OPPORTUNITIES
Description: Fifth Marketing Pillar - OPPORTUNITIES
We've finally made it. We are at the end of this little five episode arc where we've been discussing the Five Pillars of Marketing. We started with IDENTITY, finding ways to talk about the product. Then we identified our AUDIENCE, or ICA. We figured out who they were and what their pain points were. We're figuring out what problems they have that we might be able to solve. Next we discussed ways to identify our COMPETITION, and then in the last episode we talked about DIFFERENTIATION... figuring our ways to separate ourselves...