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Podcast: RESTAURANT STRATEGY
Episode: Pillar Two: AUDIENCE
Description: Second Marketing Pillar - AUDIENCE
Welcome to the second in a 5-episode arc where we're talking about the Five Pillars of Marketing. This is our opportunity to give ourselves a strong foundation before we begin building a complex marketing strategy. These five episodes are a version of an exercise I do with my consulting clients. They are a series of questions... assignments, really... that help us begin to understand what the product is and who it's for. Today we're discussing the Second Marketing Pillar which is AUDIENCE. It's all about figuring out who your restaurant is for...