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Podcast: RESTAURANT STRATEGY
Episode: Pillar One: IDENTITY
Description: First Marketing Pillar - IDENTITY
This is the first episode in a 5-episode arc where we're talking about something I call the Five Pillars of Marketing. Before we can begin talking about building a marketing strategy, we first have to give ourselves a strong foundation. These five episodes are a version of an exercise I do with my consulting clients. It's the best way I know to get all of us on the same page. They are a series of questions... assignments, really... that help us begin to understand what the product is and who it's for...