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Podcast: New Media Show (Audio)
Episode: The Shift from Word-of-Mouth to Social Media in Podcasting #628
Description: In this episode, “The Shift from Word-of-Mouth to Social Media in Podcasting,” hosts Todd Cochrane and Rob Greenlee discuss the evolving landscape of podcast discovery, particularly how social media is becoming a primary driver rather than traditional word-of-mouth.
The episode opens with Todd and Rob greeting listeners and mentioning the upcoming return to their regular afternoon schedule. Todd shares that he was unwell the previous week and talks about recent electromagnetic storms potentially affecting health, leading to discussions about how these events might influence sleep.
Rob introduces the main topic, referencing research suggesting that podcast disc...