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Podcast: AMN Drivetime
Episode: Episode 67: Wells VP Sales and Marketing David Stewart on Building Brand Awareness
Description: In this episode of DriveTime, David Stewart, VP Sales and Marketing, Wells Vehicle Electronics, talks about the company's new branding initiative, and how he plans to re-introduce Wells to the aftermarket.Reintroducing a Legacy BrandStewart said his passion has been to bring the Wells Vehicle Electronics brand to the forefront for technicians and distributors. Some of younger generation may not be familiar with the legacy of the 122-year-old company, he noted. This legacy is what will drive the company forward for years to come, he added.Driving Brand Awareness Through People“I think th...