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Podcast: It's No Fluke
Episode: E176 Carolyn Pollock: Investing in Brand Messaging to Reduce Lower Funnel Costs
Description: Carolyn Pollock is a visionary brand builder who has transformed some of the most iconic brands in North American retail. As Chief Marketing Officer at Tailored Brands (parent company of Men’s Wearhouse and Jos. A. Bank), Carolyn led a sweeping brand and creative relaunch, reshaping customer perceptions and driving measurable gains in awareness, consideration, and loyalty.Known for her bold approach to social and influencer marketing, she helped Tailored Brands claim 26% of all TikTok impressions in men’s apparel and increased social ROAS by 23%, all while leading a 25% improvement in overall marketing ROI. She combines creative inst...