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Podcast: Strategy with Sally
Episode: Quick Tip on Mastering 5-Day Challenges
Description: In this episode, host Sally and guest Zach discuss the dynamics of running challenges, focusing on three crucial elements: audience buy-in, supporting resources, and setting expectations. Zach emphasizes the challenge of retaining attention over weekends and suggests avoiding challenges longer than seven days. He advocates for five-day challenges, aligning with the human psyche's drive to "crush it" from Monday through Friday. Zach highlights the benefits of the extra two days, providing 166% more engagement. The episode concludes with Sally and Zach recommending a five-day challenge for those getting started in this marketing strategy. We just got featured on...