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Podcast: Strategy with Sally
Episode: How to Build a Live Challenge Funnel
Description: In this episode of 'Straight Talk with Sally,' Sally delves into the essential rules for creating effective sales funnels. She emphasizes three key principles: the importance of establishing a fast track in your funnel, ensuring that potential customers can say 'yes' at every stage, while also acknowledging the need for a slow track to re-engage those who initially say 'no' or 'not yet.' The vital rule of avoiding dead ends is stressed, as every email address represents a potential customer, and stagnation in the funnel can leave money on the table. Sally uses visual aids and Canva...