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Podcast: The Business Power Hour with Deb Krier
Episode: Cathy Goodwin
Description: Richard Branson said entrepreneurs in the 21st century have to be storytellers. Cathy Goodwin says, “But they have to tell the right stories.” Cathy is a copywriter and marketing strategist, focusing on small service-oriented businesses. She uses storytelling as a tool to carry out business strategy - not as a way to express yourself or entertain prospects. She’s also the author of Your Mess is NOT Your Message. Cathy Goodwin, PhD, spent 20 years as a college professor before starting her online business. She has also performed standup comedy at open mics. So...