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Podcast: Politics Unpacked
Episode: The Secrets Of Political Advertising
Description: In the coming months you're going to see a lot more political adverts across TV, radio, and social media. But how much do we know about what really works, and what doesn't?Matt is joined by Mark Lucas, a British ad man who has made films in 80 countries, and David Brookman, professor of political science at the University of California, Berkeley.Plus: Columnists India Knight and James Marriott discuss Theresa May's decision not to stand at the next election, JK Rowling being reported to the police, and whether James can survive without a...