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Episode: IAM2461 - Franchise Broker Journey: A-B Testing
Description: Gresham Harkless reflects on Day 58 of his Franchise Broker journey, noting that it has been a slower period, but a good time for planning for the upcoming year.
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He shares excitement about new beginnings, particularly the personal milestone of his relationship with his bonus son.Â
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On the business side, Gresham mentions that Google Ads hasn't been as effective as hoped, but organic search has yielded better results, especially for specific queries related to vending.
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Moreover, Gresham emphasizes the importance of experimentation and adjusting strategies based on what works and what doesn't as he continues to refine his approach.
Blue Star Fran...