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Podcast: γ¬γ’γΈγ§γθ±δΌθ©± Daily News Article Podcast
Episode: Beauty market targets the young at heart in a rapidly aging Japan
Description: A group of seniors is learning beauty secrets. They draw in their eyebrows, select their favorite lip color and apply blush.
The event is run by Japanese cosmetics company Shiseido Co. It's holding these free courses for older people across the country.
Japan is the fastest-aging society in the world. More than a quarter of its population is over 65 and older, at 36 million people. In about a decade, the ratio will be one in three.
This course is not just about makeup tipsβit promotes useful skills for the elderly. It takes hand dexterity to open cosmetic tubes and draw ey...