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Episode: WWE continues to expand its social media reach with Royal Rumble
Description: World Wrestling Entertainment (WWE) continues to expand its social media reach, as its successful blend of wrestling and celebrities took center stage at its Royal Rumble premium live event.
The sports entertainment company said that this year's Royal Rumble set a record for most social video views in the event's history. An encounter in the ring between wrestler Bron Breakker and popular streamer IShowSpeed became the most-viewed Royal Rumble social post of all time, with more than 300 million social views in less than 24 hours.
IShowSpeed, who has appeared at other WWE events, including WrestleMania 40, has more than 35 million subscribers on...