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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: Heineken® 0.0 commissions new anthropological study, revealing going alcohol-free can still raise eyebrows–especially among Gen Zers
Description: People’s drinking habits are changing. New research from Heineken® and University of Oxford Professor Charles Spence shows that despite the acceptability of low and non-alcoholic drinks being at a high, choosing one can still raise eyebrows.
The study—which surveyed 11,842 adults across five developed non-alcohol beer markets UK, USA, Spain, Japan, and Brazil—found that Gen-Z (18 to 26 years old) is the group facing social pressures around alcohol consumption the most.
The survey found that 21% of Gen Z in these five markets have been called out about their choice of a non-alcoholic drink and say they have concealed drinking low or non...