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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: New FDA rules for TV drug ads: Simpler language and no distractions
Description: The ever-present TV drug ads showing patients hiking, biking or enjoying a day at the beach could soon have a different look: new rules require drugmakers to be clearer and more direct when explaining their medications’ risks and side effects.
The U.S. Food and Drug Administration (FDA) spent more than 15 years crafting the guidelines, which are designed to do away with industry practices that downplay or distract viewers from risk information.
Many companies have already adopted the rules, which became binding November 20. But while regulators were drafting them, a new trend emerged: thousands of pharma influencers pushing drugs online wi...