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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: GoFundMe bets social media can unlock Gen Z giving. A Meta partnership and new tools will test that
Description: New GoFundMe tools make it easier to circulate causes across online platforms in a push to cater to younger generations.
The crowdfunding site hopes to meet digital natives in the online spaces where they frequently advocate, streamlining the donation experience to encourage more charity and connecting traditional nonprofits with a demographic that prefers direct contributions over institutional giving. Among the features rolling out this fall are fundraising widgets for video game streamers, personalized profiles to highlight users’ philanthropic interests, and an integrated button on Instagram to donate.
The products reflect the for-profit company’s internal recognition that Gen Z’s habits...