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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: She made ‘very demure’ go viral. Now she wants to trademark its use.
Description: “Very demure, very mindful” has become the latest vocabulary defining the internet’s summer. TikTok creator Jools Lebron is working to trademark the use of her now-viral words.
Lebron filed to trademark “very demure, very mindful” for various entertainment and advertising services, including the promotion of beauty products, with the U.S. Patent and Trademark Office.
Social media’s love for “very demure” content started in early August when Lebron took to TikTok to describe the hair and makeup she was wearing to work. Her delivery took off and she kept going, with “mindful” and “cutesy” flooding the internet as scores of fans, includin...