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Podcast: γ¬γ’γΈγ§γθ±δΌθ©± Daily News Article Podcast
Episode: Fake online reviews and testimonials are a headache for small businesses. They hope the FTC can help
Description: Online reviews and testimonials are key ways that small businesses can attract new customers and boost sales of products.
But fake reviews and testimonials have been a persistent problem for small businesses, many of whom rely on recommendations for business. Fake reviews can make it harder for people to trust what they read online and ultimately hurt businesses. In addition, small businesses can find themselves targeted by bad actors who leave negative reviews.
Avi Israeli, a dentist and owner of Sage Dental in Wall, N.J., with 15 staffers, said his business has been targeted by fake and erroneous reviews by...