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Podcast: γ¬γ’γΈγ§γθ±δΌθ©± Daily News Article Podcast
Episode: From Coke floats to Cronuts, going viral can have a lasting effect on small businesses
Description: The Lexington Candy Shop in New York City has served burgers, fries and shakes to hungry patrons for decades. Last remodeled in 1948, the diner is the definition of old-fashioned.
But that hasnβt stopped it from getting a wave of new fans.
In August 2022, this old-school business met the new world when Nicolas Heller, a TikToker and Instagrammer with 1.2 million followers known as New York Nico, popped in for a traditional Coke float β Coke syrup, soda water and ice cream. Naturally, he made a video. It went viral, garnering 4.8 million likes.
βThe next day (after the video was posted), the lines...