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Podcast: レアジョブ英会話 Daily News Article Podcast
Episode: No more free coffee on your birthday? Companies rein in customer rewards programs — here’s why
Description: Reward programs, including birthday freebies and discounts, have long been a way for brands to build loyalty and incentivize spending. But now, some companies are becoming a bit more stingy — and customers are taking notice.
Last fall, for example, many balked at Dunkin’s decision to stop offering a free drink on their customers’ birthdays and instead give them triple loyalty points on their purchases. On June 1, Sephora started requiring a $25 minimum purchase for online customers looking to claim a free gift and 250 loyalty points during their birthday month.
Changes to birthday rewards or redemption requirements aren't new. Starbucks, which gives...