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Podcast: The Produce Retail Podcast
Episode: Bob Veilleux, vice president of produce and floral operations at Vallarta Supermarkets
Description: We're delighted to welcome as our guest for this week's episode Bob Veilleux, vice president of produce and floral operations at Vallarta Supermarkets. Bob’s previous stops have included Gelson’s, Gerrity’s, El Rio Grande Latin Markets, LaMontanita Co-op, and Sprouts. In this conversation, Bob and The Produce Retail Podcast host Ashley Nickle discuss how Vallarta has shifted how it goes to market in produce; the role of name brands in their departments; the consumer research findings that informed their changes in specs; how relevant his previous experience with Latin markets has been in this role; which retailers Vallar...