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Podcast: The Bunker – News without the nonsense
Episode: X marks the rot: Inside Elon Musk’s Twitter branding meltdown
Description: Twitter as we know it is dead. The bird has been sent out to pasture and replaced with a stark ‘X’ symbol. Will Elon Musk’s rebrand go down in history as the most successful rebrand since ‘Snickers’ – or will it be the next ‘New Coke’?Leslie Hallam, director of the psychology of advertising masters programme at Lancaster University, joins Alex Andreou in the Bunker to discuss the world of marketing, rebranding and Musk’s fascination with the letter X.
"Brands exist so people can become attached to the products they represent."
“Musk has run the Twitter...