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Podcast: The Bunker β News without the nonsense
Episode: Buzz Killed: Whoβs winning the viral news war?
Description: The news media is driven by clicks more than ever before. Who is winning the war for online attention? Brands like Vice and Gawker initially won the race β but are old-school papers dominating the online space again now? Ben Smith is the former editor-in-chief for Buzzfeed News, runs the news outlet Semafor, and is author of Traffic: Genius, rivalry, and delusion in the billion-dollar race to go viral. He joins Jacob Jarvis in The Bunker.
βIf you were a journalist covering politics in the mid-β00s, the online space was really exciting.β β Ben Smith
βI donβt think...