Want to create an interactive transcript for this episode?
Podcast: Pipeline Visionaries
Episode: How to Borrow Ideas Like a Marketer with Morgan Norman, CMO of Dialpad
Description: Key TakeawaysAs a marketer, you’re here to borrow, remix, and be unique — not to steal.Demand gen is more than numbers and metrics. Without engaging storytelling, you’re destined to fail.All CMOs should have open dialogue with their CEOs. If you’re not willing/able to share your rawest ideas, you’re both in trouble.Quote“As a marketer, we're always borrowing, cheating, stealing from everyone out there in the market. And I think that's good and bad. You can use the pattern from someone else, but the bad part is you're also not alw...