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Podcast: Startup To Scale
Episode: 222. How to Fund Large Retailer Orders
Description: Landing a large retail or corporate order can be a breakthrough moment for your CPG brand—but it can also put a major strain on your cash flow. In this episode of Startup to Scale, we’re joined by Rohit Mathur, founder of Bridge, to break down how purchase order financing can help founders bridge the gap between opportunity and execution.We discuss why PO financing is often a critical lifeline for emerging brands, how it works behind the scenes, what lenders look for, and the key cash flow challenges you should plan for...