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Podcast: Inside Commerce: Ecommerce Strategy, CX and Technology Podcast
Episode: EP289: Mastering The Upper Funnel - Measuring & Monetising Your Investment In Nurturing Customers, with Geeta Randev
Description: Follow us on LinkedIn: https://www.linkedin.com/company/inside-commerceSummary:Why do brands invest in the upper funnel?In this podcast, digital marketing strategist Geeta Randev discusses the evolving landscape of digital marketing, emphasising the importance of investing in upper funnel marketing to build brand awareness and customer loyalty. She highlights the need for managing expectations regarding the time it takes to see results from upper funnel investments and the significance of understanding the entire consumer journey, which begins before a customer even visits a website. Geeta also...