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Podcast: Nudge
Episode: Six eco-brands using psychology to sell
Description: Oatly, Tony’s, Ecosia and more all use behavioural science to persuade you. Today, author and founder Chris Baker explains how.Â
You’ll learn about:Â
Tony’s viral advent calendar.Â
Oatly’s tiny change that transformed the coffee industry.Â
Ecosia's smart nudge to keep users hooked.Â
And one behavioural science principle Chris used to launch his brand.Â
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Use code Obsolete25 for 25% off Chris’s book: https://www.bloomsbury.com/uk/obsolete-9781399416658/
Follow Chris on LinkedIn: https://www.linkedin.com/in/cjpbaker/
Oatly’s old and...