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Podcast: Building Better CMOs and Marketing Leaders
Episode: Charlotte Blank, U.S. CMO of Jaguar Land Rover NA: Lead Like a Scientist
Description: Watch this interview on YouTube
Full transcript
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"I've always sort of been in marketing, but by way of psychology," says Charlotte Blank, the U.S. CMO of Jaguar Land Rover North America. Only by applying concepts from neuroscience and behavioral science, she says, can we truly understand what consumers want & how they think.
"The whole creative process is inherently scientific," Charlotte says. "And any creative will tell you that a good tight brief with tight boundaries is helpful for the creative process."
Today on Building Better CMOs, Charlotte and MMA Glob...