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Podcast: Scratch: CMO Interviews
Episode: How Midday Squares is Disrupting Big Chocolate using a Reality Show Model
Description: Watch our documentary on the Future of the CMO from this link 📺: https://www.youtube.com/watch?v=AXBKelmQomMOn this week’s episode of Scratch, Jake Karls, the energetic co-founder and Chief Rainmaker of Midday Squares, joins Eric to unpack the reality-show marketing strategy that’s rocketing their functional chocolate bars onto shelves across North America. From filming therapy sessions to smashing Costco road-show records, Jake explains why attention is today’s most valuable currency and how being unapologetically authentic turns casual shoppers into lifelong fans.If you want a front-row seat to a modern cha...