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Podcast: What I Know
Episode: Creating an Effective Brand Narrative
Description: Building the right narrative about your brand can be the difference between success and failure for your business—no matter how strong a product you are offering. This episode offers detailed advice about building a successful brand narrative. It also features wisdom from the founder of Farmer’s Fridge, whose work as a traveling salesman motivated him to create a company to solve the problem of finding healthy food options while on the road.