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Podcast: New Books in African American Studies
Episode: NBN Classic: Marcia Chatelain, "Franchise: The Golden Arches in Black America" (Liveright, 2020)
Description: This episode proved remarkably popular, so we're reposting it as an NBN classic for those who missed it the first time.Franchise: The Golden Arches in Black America (Liveright, 2020) by Marcia Chatelain is a fascinating examination of the relationship between the fast-food industry, Black business owners, and the communities where they set up franchises after the Holy Week Uprisings of 1968.Using McDonalds as a “prism” to study the expansion of the fast-food industry and the effects of Black capitalism, Franchise tells a complex origins story about Black franchisees and their reception in Black communities across the n...