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Podcast: Let's Talk Loyalty
Episode: Bank of America's Preferred Rewards Program (#669)
Description: This episode is available in audio format on our Let's Talk Loyalty podcast and in video format on www.Loyalty.TV.I’m delighted to be today meeting with another Fortune 500 brand as we meet with Bank of America, one the world's largest banks.According to its latest annual report, Bank of America now serves approximately 69 million consumer and small business clients, and surpassed $100 billion in revenue in 2024, with net income in excess of $27 BILLION.As part of the bank’s celebrations for the ten year anniversary of its Preferred Rewards program, I am j...