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Podcast: Marketing Expedition Podcast with Rhea Allen, Peppershock Media
Episode: Why Ice Hockey is Like Entrepreneurship with Zuzana Dobro | Marketing Expedition Podcast
Description: Zuzana Dobro is the founder of The WHO Method (www.thewhomethod.com), a system created to help entrepreneurs, coaches, authors, experts, and agencies to get to know their customers deeply and to avoid the pitfalls of attracting the wrong people.Born in former Czechoslovakia, Zuzana escaped the Iron Curtain and moved to England, speaking very little English and with only £200 in her pockets. She gradually made her way to work in the creative industry and landed her “dream job” as an interaction and UX designer. However, something felt odd. Zuzana had an unstoppable desire to fulfill a childhood dream to trave...