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Podcast: The Agile Brand with Greg KihlströmŸ: Expert Mode Marketing Technology, AI, & CX
Episode: Being true to customers and your values with Phyllis Rothschild, CMO at Pete & Gerrys
Description: Consumers today arenât just buying products, or even experiencesâtheyâre buying into values. As more people align their shopping habits with brands that reflect their personal beliefs, how can companies authentically connect with their audience without coming across as performative?
Joining us today is Phyllis Rothschild, Chief Marketing Officer at Pete & Gerryâs, pioneers in humane egg production. Phyllis, a recently awarded âWoman in Marketing,â is on a mission to bring clarity to the egg aisle by educating consumers on animal welfare and sustainability. With a deep understanding of brand authenticity, consumer trust, and marketing in...