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Podcast: Inner Sircle
Episode: Social Media Week 2025: Â WHAT WAS SAID
Description:  WHAT WAS SAID âThe era of followers is dead.âUrban Outfittersâ Head of Brand Marketing and Communications, Cyntia Leo, wrote the obit for follower counts during one of the first sessions Monday morning: How Brands Are Winning With Creator-Led Strategies in 2025.âThis is really a time about the algorithm,â said Cyntia. âCreators help us be in the algorithm, not just being in the platform.âThe idea that follower count no longer holds the value it once did echoed throughout the week.Prop CEO Joseph Perelli drove the point home in a panel on creators and...