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Podcast: PSYCHOLOGICAL WARFARE - *Veteran. *Comedian. *Savage.
Episode: #360: EVERYTHING IN LIFE - IS SALES..
Description: Send a textThe psychology behind why we value certain things more than others often defies conventional wisdom. Through a fascinating personal experiment, I discovered how raising the price of a TV I was selling dramatically increased buyer interest overnight. After listing a nearly-new television at $400—less than half its sale price—I received zero inquiries for days. On a whim, I increased the price, and suddenly received twelve offers. This counterintuitive result perfectly illustrates how humans equate higher prices with higher value, even when we intellectually know an item's actual worth.This principle extends far...