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Podcast: Built by Business: Amazon FBA, E-Commerce, Brand Building
Episode: #419 - Major Seller Fulfilled Prime Changes: What You Need to Know Before June 29
Description: Amazon just dropped a major update to Seller Fulfilled Prime—and it's going to impact every seller using a 3PL or fulfilling Prime orders from their own warehouse. Starting June 29, 2025, new rules are going into effect that will tighten trial requirements, enforce order minimums, and introduce new performance protections and penalties. In this episode, I break down exactly what's changing and how to stay eligible without risking your Prime badge. I also share behind-the-scenes updates from my own business, including: A liquidation project I'm running for a wholesale client Exci...