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Podcast: CEO Podcasts: CEO Chat Podcast + I AM CEO Podcast Powered by Blue16 Media & CBNation.co
Episode: IAM2470 - Mastering Decision-Making: From Fear to Action
Description: In this special episode, Gresham Harkless shares a transparent and introspective update on his franchise broker journey, now over 150 days in, noting the emotional weight of not yet closing a deal.
He expresses a mix of hope and frustration, acknowledging his strengths in lead generation but recognizing a gap in nurturing leads through the lengthy sales cycle.
Gresham identifies a key mistake in not qualifying candidates financially early enough, realizing that without proper funding, even motivated prospects can’t move forward.
In addition, Gresham is confronting the emotional fatigue of ghosted candidates and unclear financing paths, and he’s beginning to see t...