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Podcast: Startup To Scale
Episode: 223. Selling on Amazon For CPG Brands
Description: If you're a CPG founder in 2025, Amazon isn’t optional—it’s foundational. But selling on Amazon today looks nothing like it did even a year ago.Joining me are Shayan and Rafay, co-founders of Boost Up AMZ, who’ve helped scale dozens of consumer brands on the platform. In this episode, we break down exactly what you need to know to stay competitive—from the latest policy changes and rising fees, to the strategies separating top-performing brands from those getting buried in search.We also debunk some of the bigges...