Want to create an interactive transcript for this episode?
Podcast: CEO Sales Strategies
Episode: Sell Before You Build: How Pre-Launch Sales Validate Products Fast [Episode 187]
Description: Most product failures happen before launch—because no one tested the idea with buyers.On this episode of the CEO Sales Strategies Podcast, Doug C. Brown speaks with David Hirschfeld—software strategist and founder of Tekyz—about why so many founders waste time building features no one will pay for.David shares how to flip your approach: use sales conversations to validate demand before development, test product-market fit with simple prototypes, and generate real revenue before writing a single line of code.This episode is ess...