Want to create an interactive transcript for this episode?
Podcast: Transfix
Episode: Supply Chain Decoded | Feat. Kara Smith Brown, LeadCoverage & author of Amazon bestseller, "The Revenue Engine"
Description: In this episode of Supply Chain Decoded, host Jenni Ruiz sits down with Kara Smith Brown, founder and CRO of LeadCoverage, and author of the Amazon bestseller The Revenue Engine to break down what most supply chain companies get wrong about marketing and go-to-market strategies.
Kara shares how getting fired (and making babies) sparked her entrepreneurial journey, and how a kismet collaboration with co-founder Will Haraway led to the creation of LeadCoverage. From there, she’s helped drive hundreds of millions in revenue for clients by shifting them from outdated tactics (hello, cold calls) to modern, data-driven strategies centered on sh...