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Podcast: SEF Backstage Pass
Episode: The Woman Behind the UAE’s Music Rise
Description: How does a classically trained harpist go from performing in hotel lobbies to founding one of the region’s most influential entertainment agencies?In this inspiring episode, Shelley Frost—Founder & Director of The Fridge—shares her 27-year journey in the UAE. From creating opportunities where none existed, to reshaping the cultural and musical landscape, Shelley reflects on what it means to take risks, trust your vision, and build platforms that last.She also opens up about:Starting as a freelance harpist in 1997Balancing rock climbing with performingThe moment she gave herself permission to bec...