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Podcast: New Books in Business, Management, and Marketing
Episode: Lizhi Liu, "From Click to Boom: The Political Economy of E-Commerce in China" (Princeton UP, 2024)
Description: Alibaba. Tencent. JD. Pinduoduo. Run down the list of China’s most valuable companies and you’ll find, for the most part, that they’re all e-commerce companies—or at least facilitate e-commerce. The sector created giants: Alibaba grew from just 5.5 billion renminbi of revenue in 2010 to 280 billion last year.
But how did Chinese e-commerce firms shut out their foreign competition? How did they build trust in the system? Lizhi Liu answers these questions in her latest book, From Click to Boom: The Political Economy of E-Commerce in China (Princeton University Press: 2024), where she also studies whether the “Taobao...