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Podcast: Seize the Yay
Episode: Blair James // A small town boy building a self-tan world
Description: While last week Farah spoke of faraway places, this weekโs guest is homegrown but has exported the Aussie experience through a booming business described as Aussie Made, Globally Loved. Blair James co-founded self-tanning disrupter Bondi Sands in 2012 to capture everything that makes Aussie summers iconic through what has grown to over 50 products in a whopping 30,000 retailers worldwide.Of course the businessโ huge success, continual innovation and championing of sun safety and sustainability are incredible impressive and Blair shares many useful tips on brand building and scaling that had me furiously taking down notes. But...