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Podcast: The Content Cocktail Hour
Episode: What Great SEO Looks Like Today with JH Scherck, Growth Plays
Description: “Bold moves get bold results,” says JH Scherck, founder & CEO of Growth PlaysIn this episode of The Content Cocktail Hour, JH Scherck, founder & CEO of Growth Plays, joins Jonathan Gandolf to break down what it really takes to win with content in today’s fragmented, AI-driven search landscape. JH unpacks why traditional SEO still matters—but only if it’s tied to real pipeline—and shares his candid take on how most companies are playing it too safe. From AI-powered discovery to the value of earned media and coined frameworks, he offers a clear-eyed p...