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Podcast: The Lo Life
Episode: “Taylor’s Version: The Billion-Dollar Business Plan”
Description: Taylor Swift is known for her chart-topping hits, sold-out stadiums, and iconic eras—but according to Harvard Business Review, she’s also one of the greatest business minds of our time. On this week’s episode of The Lo Life, Lo is joined by bestselling author and senior editor of The Harvard Business Review Kevin Evers, who spent two years unpacking the strategy, savviness, and sheer force of will that built the Swift empire—starting when she was just 13 years old.
What began as a teenage girl charming country radio execs and dominating Myspace with homemade vlogs has evolve...