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Podcast: The Agile Brand with Greg Kihlström®: Expert Mode Marketing Technology, AI, & CX
Episode: Growing a brand by focusing on the details that matter with Dominic Minogue, Dirty Water
Description: There are a lot of great ideas for products and brands out there, but sometimes the difference between success and failure lies in getting the details right and understanding the customers and users of your product. Today we’re going to talk about growing a brand by focusing on the details that matter. To help me discuss this topic, I’d like to welcome Dominic Minogue, CEO of Dirty Water, the world's first session hard seltzer, and a brand that started in New York City and has quickly grown well beyond, with some phenomenal and awards to matc...