Want to create an interactive transcript for this episode?
Podcast: How to Scale a Business
Episode: How Jon Logan Turns “Boring” Brands Into Unforgettable Customer Experiences
Description: Hector sits down with Jon Logan, founder of Green Lit Growth Strategies, to unpack what’s really stopping small businesses from scaling. With a diverse background in food service, cybersecurity, and full-scale marketing, Jonathan shares how he grew a company from $3M to $25M using his proprietary G.R.O.W.T.H. Framework. He reveals why most brands “talk about themselves backwards,” how to build emotional resonance, and what it takes to create a “marketing machine” that scales. Learn the power of positioning, community-building, and nurturing relationships for real bottom-line growth.Chapters:00:00:00 - From Food Service to...