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Podcast: Music Ally Focus
Episode: Music Ally Podcast Ep. 14: China, in context: understanding China's music industry
Description: Episode 14 of Music Ally TV - China, in context: understanding a music industry on the cutting edgeÂ
In this Episode: Kanjian’s VP of International Business, Tinko Georgiev, International Marketing Manager Jane Polubotko and International Business Specialist Yutong Situ explain how in China, artist branding must hit different touch-points, and how building a long-term, diversified approach across multiple businesses is essential for success.Â
They also explain what artists looking to break into China must do to properly engage with the market. For further reading, there are some good resources on Kanjian’s site (https://en.kanjia...