Want to create an interactive transcript for this episode?
Podcast: Future Commerce
Episode: ASMR and the SaaSification of Experience (feat. Gary Benerofe)
Description: On Headless, Influencers, and Live StreamingWhat does digital marketing attribution look like if there are no cookies? And what are people doing in response to this? Frantic behavior. “Frantic behavior can be exciting because that means there is opportunity to be part of the solution.” - GaryProduct market fit is beginning to become influencer fit. Consumers want to buy from experiences and from influencers they trust. Having a “genuine influencer” promote something to a consumer doesn’t take a lot of convincing.The law of platforms is always evolving. “The platform always evolves where its ecosystem performs R&D for it, an...